Crank up the heat and enjoy wild American flavor this fall

(ARA) – Fall is jam-packed with tailgates, hayrides and local traditions that celebrate all things spiced, oven-baked and full of flavor. What better way to salute the most flavor-filled season of the year than sampling all the cultural experiences the country has to offer?

One of the nation’s most flavorful characters will be doing just that as he arrives with his flavor truck in hand-selected cities across the country to get a taste of the bold local flair.

Frequent heartburn sufferer and comedian Larry the Cable Guy will set out on the Wild American Flavor Tour this October, where he’ll be parking his “Wildberry flavor mobile” outside the most jaw-dropping sporting events held in cities known for their all-American cuisine, entertainment and, of course, die-hard sports fans.

Fans should prepare to see Larry as he comes into each city on his show-stopping adventure introducing the new Prilosec OTC(R) Wildberry.

“I love wild flavor! And I don’t let my frequent heartburn stop me from enjoying all the spicy, cheesy, sizzling experience America serves up,” says Larry the Cable Guy.

He has tips for how fans all around the country can crank up the flavor this sports season:

1. Play your wild card. I always add a little something unique when I cook. That way my guests will remember my dishes, even if it’s just because they are choking back a waterfall of tears after. A little extra sauce here and a dash of spice there can really shake things up. Be a signature chef and friends will be chomping at the bit for your recipes.

2. Style is everything. Wild costumes always make the jumbotron. Grab some buddies and paint your stomachs with some team spirit. Sure it might be cold, but you can warm-up after you have the best day ever.

3. Heartburn free on game day. Don’t let frequent heartburn ruin the big day. New Prilosec OTC Wildberry offers relief just like Prilosec OTC and has a fancy coating that gives you a burst of wildberry flavor. With just one flavorful pill a day for 14 days, you can enjoy the foods that used to cause heartburn.

4. Turn it up a notch … then sit back and kick it. The clock is winding down and you have 20 hungry guests arriving for the big game any minute. Whip up your double-battered, wildly sauced-up wings and put your feet up. You are the master of all things that pack the heat.

Fans across the country can view footage of Larry’s wild experiences and crazy antics at

From now until Jan. 7, 2013, enter at for a chance to win trips to three of America’s most flavorful cities, with three of the country’s biggest sporting events, courtesy of new Prilosec OTC Wildberry. One prize pack winner will be chosen at random to receive the prize pack, including tickets to the big football game in New Orleans (Feb. 3, 2013), the first big auto race of the year in Daytona Beach (Feb. 24, 2013) and the basketball championship game in Atlanta (April 8, 2013), travel and accommodations (a two-night hotel stay and air transportation for each destination), and one $5,000 check to be used in any of these flavorful cities.


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