Fire Safety Inequity in America is Cause For Alarm [Video]

Play Video

(BPT) – People everywhere deserve to feel safe and protected at home. That’s why Kidde, a leading manufacturer of fire safety products, created Cause For Alarm™, a fire education and safety initiative addressing fire safety gaps. To raise awareness of the statistics that fatal residential fires disproportionately affect some communities more than others, Kidde has teamed up with renowned New York City based visual artist, Cey Adams to create a powerful mural in the heart of the Bronx to prompt conversation and inspire change. During October, for every post or reshare of the #CauseForAlarm mural on Facebook, Instagram, TikTok, or Twitter tagging @KiddeFireSafety and using the hashtag #CauseForAlarm, it will spark a $1 contribution toward donated smoke alarms for the Bronx Community Foundation up to a total retail value of $100,000. In addition, Kidde is partnering with the FDNY Foundation and Habitat for Humanity to reach communities in need and help save more lives. Find out more at


Leave a Reply